What is Service Design?

Service design represents the umbrella discipline for the creation, optimization and execution of value exchange to a user or customer.  It is not limited to exclusively physical or digital interactions, a single product/service, or customer-facing touch points, but is inclusive of the holistic service blueprint, including the backstage actors/services and partners involved in service delivery.  Due to its holistic nature, service design is best illustrated through five unique flavors:

Fuzzy Front-End Innovation & Strategy

Physical Experience Design

Digital Experience Design

Organizational Design & Change Management

Business Process Optimization

What is Service Design Week?

The marketplace is full of misconceptions around service design, experience design and the approaches/tools available to analyze and optimize value exchange.  As service design is elevating to a more holistic approach in large enterprises, designers require opportunities to grow technical toolkits and change management skillsets.  This conference gathers designers, strategists and CX/UX leaders to address best-in-class methods and tools for holistic experience and service design as well as the evolving skillsets required for the next generation of value exchange.

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Featured Speakers

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More Reasons to Attend

Get informed with 30+ speakers and a multi-faceted, hands-on agenda.

Pre-Conference Sessions

Join us pre-conference for Workshops or our Practical Service Design Boot Camp.

Mix & Mingle

Make valuable connections with Service Design leaders convening from all over the country.

Our Event Partners

Our Design Drive provides you the opportunity to learn and identify service design partners that can help you.

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