What is Service Design Week?

Service design represents the umbrella discipline for the creation, optimization and execution of value exchange to a user or customer.  It is not limited to exclusively physical or digital interactions, a single product/service, or customer-facing touch points, but is inclusive of the holistic service blueprint, including the backstage actors/services and partners involved in service delivery. 

The marketplace is full of misconceptions around service design, experience design and the approaches/tools available to analyze and optimize value exchange.  As service design is elevating to a more holistic approach in large enterprises, designers require opportunities to grow technical toolkits and change management skillsets.  This conference gathers designers, strategists and CX/UX leaders to address best-in-class methods and tools for holistic experience and service design as well as the evolving skillsets required for the next generation of value exchange.

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More Reasons to Attend:

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Preconference workshops

Join us on workshop day to learn more about Service Design Week

Mix & Mingle

Make valuable connections with attendees flying from all over the country.

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