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Service Design Week Pre-Brochure

Service design represents the umbrella discipline for the creation, optimization and execution of value exchange to a user or customer.  It is not limited to exclusively physical or digital interactions, a single product/service, or customer-facing touch points, but is inclusive of the holistic service blueprint, including the backstage actors/services and partners involved in service delivery. Learn more about IQPC's holistic approach to service design education at Service Design Week by checking out our Pre-brochure before our official agenda release!

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