Amelia Sizemore

Customer Experience Leader
Kerry Bodine & Co.

12:00 PM Workshop B: Customer Journey Mapping

(Working lunch)
Whether you’re just getting started or looking for a methodology refresh, this workshop will give you the language and tools to map your customer journey. We’ll discuss the core elements of effective journey maps within the context of real examples, then you’ll practice journey mapping during a hands-on exercise. Attendees will learn why journey mapping is an essential methodology for today’s organizations to master—and receive Kerry Bodine & Co.’s PowerPoint journey mapping template.