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October 15 - 17, 2019 | Chicago

Service Design 2019 Blog

Developing Brands for the Experience Economy

By: Bryan Taylor
09/06/2019

Every era needs its label, and it seems from recent business chatter that we are now living in the era of the experience economy. We have successively migrated from a business era that was predominantly company-centric, to one that was customer-centric, to the present era, which is experience-centric. This experience-centric philosophy isn’t exactly new, though its label seems to be gaining steam and may come to define this thing that we all have been practicing for a while now.

Service Design 201

08/23/2019

Service Design offers a unique look at the holistic infrastructure of the customer experience, inclusive of infrastructure, information architecture, technology, process, and employee experience, but how do you implement? 

A Guide to Service Blueprinting

By: Marisa White
08/12/2019

Service Blueprinting is an essential technique within Service Design to put tactical application around your macro organizational challenges. We begin to break down the pieces of a blueprint and resources for best practices. 

Designing the Future of Moviegoing

By: Matt Herlihy
08/06/2019

Cinema chains countered new competition by going bigger. One dared to do the opposite.

Service Design in the C-Suite

By: Marisa White
07/22/2019

Design in the C-Suite has always been an emerging conversation, but is there a place for a Chief Service Design Officer? 

What is Service Design?

By: Marisa White
07/11/2019

What is Service Design? Who does Service Design apply to? What principals should be implemented? Find out now!

Welcome to Service Design!

By: Marisa White
06/21/2019

Welcome to Service Design Week 2019! We are excited to announce this year's highlighted sessions, themes and event features. 

2019 Speaker Line-Up Preview

06/07/2019

Take a look at this years early confirmed Service Design 2019 Speakers! Stay tuned for the official agenda release and full line-up!