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October 15 - 17, 2019 | Chicago

Service Design Blog

A Guide to Service Blueprinting

By: Marisa White

Service Blueprinting is an essential technique within Service Design to put tactical application around your macro organizational challenges. We begin to break down the pieces of a blueprint and resources for best practices. 

Designing the Future of Moviegoing

By: Matt Herlihy

Cinema chains countered new competition by going bigger. One dared to do the opposite.

Service Design in the C-Suite

By: Marisa White

Design in the C-Suite has always been an emerging conversation, but is there a place for a Chief Service Design Officer? 

What is Service Design?

By: Marisa White

What is Service Design? Who does Service Design apply to? What principals should be implemented? Find out now!

Welcome to Service Design!

By: Marisa White

Welcome to Service Design Week 2019! We are excited to announce this year's highlighted sessions, themes and event features. 

2019 Speaker Line-Up Preview


Take a look at this years early confirmed Service Design 2019 Speakers! Stay tuned for the official agenda release and full line-up!