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2017 Service Design Week Brochure

STAY TUNED FOR SERVICE DESIGN WEEK 2018!Stay tuned for more information for 2018 or feel free to get a glimpse of what you missed in 2017 while we finalize this year's program.

Exclusive Content

2017 Service Design Week Attendee List

Interested to see who attended Service Design Week? Take a look at our 2017 current attendee list where you will get a sneak peak at the organizations that will be joining you this year!

2018 Service Design Week Sponsorship Prospectus

Interested in becoming an event partner for Service Design Week? Sponsorship comes in so many shapes and sizes. The most important part: getting you in the spotlight in a way that's perfect for your business. Take a look at the 2018 Sponsorship Prospectus now. Want to connect with a team...

Customer Journeys

Brought to you by CCW Digital, in today’s era of customer centricity, you cannot afford to make guesses or assumptions about customer demands. You cannot impose broad, impersonal, business-minded experiences on those customers. You cannot allow silos to create frustrating “pain points” for your customers.This Special Report on Customer Journeys will help...

2017 Resources

2017 Service Design Week ROI Toolkit

Thinking about attending Service Design Week? We are here to help you convince your colleague or manager to attend. Take a look at the top reason why you should attend. This ROI toolkit includes:- Convince your boss letter- Top reasons to attend- Estimated Budget Expense Sheet- and more!If you are...

Service Design 101

Service design represents the umbrella discipline for the creation, optimization and execution of experiences with users and customers. It is not limited exclusively to physical or digital interactions, a single product/service, or customer-facing touch points, but is inclusive of the holistic service blueprint, including the front stage and backstage actors...

2017 Service Design Week Anticipated Attendee List

To give you a feel for the peers in which you’ll be sitting beside at this event, we have provided a list of titles and companies in which we expect interest and attendance. Whether you work in experience design, innovation, human factors engineering or evangelizing service design in your organization,...

The Evolution of Service Design

This timeline features the evolution of service design, highlighting how this methodology emerged, the thought leaders who brought it to life, and how it is recently being leveraged as a business strategy in the world’s most competitive companies.

CCW Digital Executive Report: Customer Experience

You care about the customer experience. But is the experience you’re creating the one your customers actually want? CCW Digital surveyed everyday customers about what they demand when it comes to the customer experience.

Special Report: Frictionless Experience

Nearly every business views the “effortless customer experience” as a top strategic priority. But what does that really entail? What exactly constitutes “effort” in the eyes of the customer? What causes this effort? And how can it truly be reduced (or eliminated)? Key topics include: • Is effort really important...

2017 Service Design in the News

Service Design is gaining traction as the leading methodology for designing and delivering service experiences across industries and sectors. Service Design Week compiled some leading case studies on just how service design is being utilized to maximize value for all stakeholders. In addition, check out some of the open source...

Design for Health

Presented by: Emilee Kaufman, Manager, Corporate Partnerships, Population Services International (PSI)Mary Philips, Program Manager, Population Services International (PSI)Missed out on Service Design Week 2017? Brought to you by our Philanthropic Partner, PSI, PSI takes a business approach to saving lives by addressing HIV/AIDS, malaria, sanitation and access to contraception in...

Opening the Experience Aperture

Easy Service Design Techniques to Design Customer Ecosystems Beyond the CX/UX VerticalPresented by: Peter March, Director of User Experience, FCB HealthMissed out on Service Design Week 2017? Leveraging case studies and anecdotes, Peter introduced attendees to the tested tools and techniques from the field of service design that they can...

Reinventing Customer Services

Content, Service Design, and Customer SupportPresented by: Heather Simon, Director, Service Design, AutoDeskMissed out on Service Design Week 2017? Five years ago, Autodesk recognized a need to reinvent how they were delivering services to customers. Heather Simon, Autodesk’s first Service Design Director, was brought on to build a service design...

Building on Human-Centered Design: Evolving the Discipline of Design Research

Presented by: David Weissburg, Director, Design Strategy, Fidelity LabsMark Rogers, Director, Design Strategist, Fidelity LabsMissed out on Service Design Week 2017? Human-Centered design has emerged as the industry standard for design research. But might human-centered research, by its nature of putting “the user” in the middle, be in danger of...