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2018 Content

The Evolution of Service Design

The Evolution of Service Design

This timeline features the evolution of service design, highlighting how this methodology emerged, the thought leaders who brought it to life, and how it is recently being leveraged as a business strategy in the world’s most competitive companies.
Mastering the Design Sprint

Mastering the Design Sprint

Brought to you by Service Design Week's Media Partner, The Accidental Design Thinker, take a closer look to see how they are learning more about Design Thinking and the Design Sprint.

The Accidental Design Thinker's Crash Course in Service Design

The Accidental Design Thinker's Crash Course in Service Design

Not long after “accidentally” discovering the world of design thinking, the Accidental Design Thinker was introduced to the equally wonderful world of service design. Brought to you by our 2018 Service Design Week Media Partner, take a look at how they discovered the wonderful world of service design.... through a failure.

Case Study: Rubbermaid Commercial Products

Case Study: Rubbermaid Commercial Products

Rubbermaid Commercial Products (RCP) asked IN2 to design a new service that would improve the recycling rates in commercial office towers. We got to take on a problem experienced all around the world – recycling– and, by focusing on the daily experiences of office workers, show significant improvement in how much of the offices’ waste they recycled.

2+2 Extra Steps To Whole Customer Service Design

2+2 Extra Steps To Whole Customer Service Design

Service design is fundamentally meant to create complete and holistic customer experiences. But all too often, we find large organizations struggle with the scope that is truly required of whole experiences. Check out this Service Design recap to help you design more whole-journey, customer-centric services. 

Kate Hanisian: Problem Framing in Service Design

Kate Hanisian: Problem Framing in Service Design

Design Impact is a social innovation nonprofit that designs inclusive and creative approaches to complicated social problems.

WHO WE ARE

We combine creativity, equity and leadership practice to address pressing issues, equip communities, and inspire social change.

Building Customer Co-Creativity: Brick-by-brick Lessons from the LEGO® Ideas Product Innovation Community

Building Customer Co-Creativity: Brick-by-brick Lessons from the LEGO® Ideas Product Innovation Community

Take a look at this presentation from Service Design Week last year in Boston,  led by David Gardner, VP Marketing at CHAORDIX. 

CCW Digital Special Report - Customer Journey Mapping

CCW Digital Special Report - Customer Journey Mapping

Brought to you by CCW Digital, in today’s era of customer centricity, you cannot afford to make guesses or assumptions about customer demands. You cannot impose broad, impersonal, business-minded experiences on those customers. You cannot allow silos to create frustrating “pain points” for your customers.

This Special Report on Customer Journeys will help you avoid those pitfalls.

Not simply a call to think about customer journeys, this report explores how to leverage journey maps to orchestrate frictionless, personalized, engaging experiences across all channels. Topics include:

  • 3 ways to increase customer centricity with journey maps
  • 6 ways to drive business results with journey maps
  • 5 challenges to mapping (and improving) customer journeys

5 steps for meaningfully elevating the customer experience

2018 Service Design for Financial Services Focus Day FAQs

2018 Service Design for Financial Services Focus Day FAQs

Service Design is relatively new. Most FinServ organizations are not. Based on extensive industry research and feedback from our Service Design sector events, including Design Thinking, the urgent need for customer centric, digital transformation in financial services is stronger than ever. The Service Design for Financial Services Focus Day will dive deep into approaches and methods that are considered valuable in gaining buy-in from business and system partners and innovating through regulations and compliance requirements. 

Featured Sessions:
- How Can a Strategic Design Function Impact a Financial Services Organization?
- Transform Customer Data into Meaningful Insights for Design
- Designing around Culture: Mobilize the Frozen Middle
- Cyber-Security: FinServ’s Leading Challenge