Brought to you by the team at Service Design Week and as part of our Expert Interview Series, Bryan Taylor, Founder, Creative Director at Drawn discusses his take on service design.

Service design is fundamentally meant to create complete and holistic customer experiences. But all too often, we find large organizations struggle with the scope that is truly required of whole experiences. Others at Service Design Week did an excellent job of outlining good service design processes, so here are two additional preparatory steps and two post-launch steps to help you design more whole-journey, customer-centric services (Download to view):