Brought to you by Chaordix

What do people want to buy? Wouldn’t every marketer love to know. It’s a fundamental question that leads to several others.

Is it an item’s features that matter most?

How important is storytelling for selling a particular product?

How much is a customer willing to pay for a given thing?

Over time, it’s grown harder to properly answer these questions. Some companies achieve sales success with great campaigns while others stick to offering fantastic features.

Here’s the problem: We’re using an outdated first question.

Brought to you  by Chaordix, the Marketer’s Guide to Participation Marketing (and Co-creation) will help you do just that.