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October 15-18, 2018 | Boston, MA

Abhijit Thosar


Vice President - Customer Journeys, Design Thinking and Innovation
BNP Paribas


11:30 AM Designing around Culture: Mobilize the Frozen Middle

Large traditional financial institutions have never been known as “Design Led,: this stigma and the nature of the organization makes the adoption of design principles particularly challenging resulting in the “Frozen Middle of Cultural Adoption”
 
In this session we practice the best methods to defrost middle management and activate design organization wide.

1:35 PM The Design Principles Roundtables

Service design principles support the development of services which deliver high quality experiences to users and customers. Many of these principles are similar to principles already employed in UX design and it should be relatively easy for an experienced UX designer in products to transition to UX design for services.
These roundtables generate the best principles to organize and optimize these complex interactions.

First Pick:
1:35pm-2:05pm
Second Pick:
2:10pm- 2:40pm

Employee Empowerment Design:
Brand Experience Design: 
Information Design:
Technology Design:


Check out the incredible speaker line-up to see who will be joining Abhijit.

Download The Latest Agenda