Vice President - Customer Journeys, Design Thinking and Innovation
Large traditional financial institutions have never been known as “Design Led,: this stigma and the nature of the organization makes the adoption of design principles particularly challenging resulting in the “Frozen Middle of Cultural Adoption”
In this session we practice the best methods to defrost middle management and activate design organization wide.
Service design principles support the development of services which deliver high quality experiences to users and customers. Many of these principles are similar to principles already employed in UX design and it should be relatively easy for an experienced UX designer in products to transition to UX design for services.
These roundtables generate the best principles to organize and optimize these complex interactions.
Employee Empowerment Design:
Brand Experience Design: