Abram SirignanoGroup Director, New York
Abram is an idea person for brands. Since 1999, he’s been drawing on insights from design, business strategy, sociology and theater to transform how companies interact with humans. Personally and professionally, Abram is a lifelong hunter for the reasons why people think, feel and act the way they do. By finding the personal, financial and cultural motivations that drive us, one uncovers truths that can connect business strategy to products, services and experiences both needed and more importantly, desired.