Vice President of Design
Is your organization trying to integrate a design thinking capability, but doesn’t have enough expert resources to ensure the methodology is properly followed? Are you nervous that if you share design thinking with too many people who aren’t experts it may become diluted? Are you afraid that if others are successful in practicing design thinking your practice will become obsolete?
During this session, learn how a two-woman team organically grew design thinking throughout their organization in one year, and how their success in sharing it actually keeps them relevant.
o It is OK to ‘give it away’ when it comes to design thinking
o Your job won’t become obsolete once others know how to utilize design thinking
o People don’t forget the experts
10:50 AM The Design Principles Roundtables
Service design principles support the development of services which deliver high quality experiences to users and customers. Many of these principles are similar to principles already employed in UX design and it should be relatively easy for an experienced UX designer in products to transition to UX design for services.
These roundtables generate the best principles to organize and optimize these complex interactions.
Employee Empowerment Design:
Brand Experience Design:
11:20 AM ADOPTION MATURITY ROUNDTABLES
These roundtables generate a best practices dialogue around the challenging benchmarks of service design organizational adoption.
New to Service Design:
Fostering Small Wins to Gain Momentum
Service Design Veteran:
Developing Stakeholders Organization-Wide
Service Design Leader:
Service Design as Your Way of Working