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October 15-18, 2018 | Boston, MA

Benjamin Earl Evans


Inclusive Design Lead, Anti-Discrimination and Belonging
Airbnb


2:30 PM Shaping Behavior by Design

Technology has allowed services to have a more impactful role in people's lives by influencing their everyday behaviors. We are in the depths of academic insights on how people make decisions and what levers influence their behavior. But what does it mean to apply these insights virtually in the design of products and services? How do we leverage new behavior change methods into our existing design workflow? Whether prompting a single action, or designing a whole behavior change system, what are the methods and techniques that help us design for behavior change?
o    The importance of engaging with users at the behavioral level
o    Defining a Behavior Value Proposition
o    How to identify measurable behavior-based outcomes, and key behaviors
o    Matching the factors that define behavior and decision making with the design techniques that influence behavior
o    Designing experiments, touch-points, and whole services that promote behavior change


Check out the incredible speaker line-up to see who will be joining Benjamin Earl.

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