October 16: Main Conference Day
Wednesday, October 16th, 2019
4:15 PM Searching for Alignment: How to use service design to create a more comprehensive brand experience.
How do we design services that naturally and seamlessly integrate into the larger brand experience? We do so by taking time to better understand the broader context of our brand's ecosystem. Bryan Taylor of Drawn Agency will share some practical ways to integrate service design into the broader brand experience.