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October 15 - 17, 2019 | Chicago
David Beath, Founder at What Now?

David Beath

What Now?

Check out the incredible speaker line-up to see who will be joining David.

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October 16: Main Conference Day

Wednesday, October 16th, 2019

11:35 AM Who Owns Design?

The idea that design is solely centered in the design department is a misnomer, especially when design is so expansive in terms of organizational impact. Is the owner of design from product? From visual? From branding? And does Service Design fall into this category?