VP Digital Marketing, Commerce Integration The Integer Group
Dennis is a leading CX strategist, innovator
and evangelist with a proven track record of redefining the landscape of
Customer Experience Marketing. He brings together a deep understanding of
engagement, marketing technology, data and CX curriculum to motivate strong
cross-functional teams to accomplish forward-thinking goals, for leading global
After recognizing the limitations with
conventional approaches to journey mapping and customer experience workshops, Dennis
developed his own methodology while leading integrated commerce at the Integer
Group / TBWA. The resulting CX practice, known in the industry as “CX3” is a multi-faceted,
cohesive consumer experience strategy, aligning diverse sets of company
stakeholders to deliver measurable and profitable customer experiences using
GAAP (Generally Accepted Accounting Principles) along with “CX Time events”.
His innovative vision of CX accelerates transactions for brands in today’s
crowded and customer driven marketplace.
In 2018 Dennis was named one of the top 25
retailer influencers to keep an eye on. He’s been recognized as one of the 25
Most Influential Email Marketers You Should Follow by CampaignMonitor.com, and Cision
named him one of the world’s top 50 email marketing influencers.
He is a well-known CX subject matter expert who contributes topical posts on
digital media and consumer experience for sites like Brandwatch.com, as well as guest blogging on the sites of other top
digital media influencers. Most recently he was named one of Campaign.com’s
digital 40 over 40.
He is also heavily involved in training and
education, currently teaching in the Big Data Council program at SMU and
developing customer experience curriculum as a CX subject matter expert for the
world’s leading technology educators: O’Reilly
Media and SafariBooksOnline.com
Check out the incredible speaker line-up to see who will be joining Dennis.