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October 15-18, 2018 | Boston, MA

Donna McNeill


Chief Operation Officer
GreenPath Financial Wellness


10:40 AM Transform Customer Data into Meaningful Insights for Design

Companies are eager to understand the link between culture and organizational performance. Culture is not just about space, open floor plans and fuse ball tables.  Creating a culture where people feel connected drives powerful results and requires intentional effort.  Learn how to transform your culture by creating a powerful vision, engaging your team, bringing the client to the center of the work to drive game-changing results and gain practical insights that can be applied to your company.

8:00 AM Experience Design Meets Service Design – Friends or Foes?

Service design has increasingly been involved in the integration of physical and digital service offerings. User experience design increasingly involves the design of digital services through a more holistic view of the customer journey. There is an overlap between the two design practices; however the goals, methods and underlying concerns remain quite distinct.
 
This session dives into the increasing overlap between service and CX/UX design and charts a course for more effective integration between these two design disciplines:
o    Discuss the similarities and differences between these two design practices
o    Share successes and failures when blending service and experience design
o    Identify key issues that the service design and experience design research communities must address
Form connections with a global group of designers and design researchers working at the intersection of these two practices


Check out the incredible speaker line-up to see who will be joining Donna.

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