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October 15 - 17, 2019 | Chicago
Donna McNeill, Chief Operations Officer at GreenPath Financial Wellness
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Donna McNeill

Chief Operations Officer
GreenPath Financial Wellness

October 17: Main Conference Day + Site Tours

Wednesday, October 17th, 2018

9:15 AM Leveraging the Overlap Between Experience Design & Service Design

Service design has increasingly been involved in the integration of physical and digital service offerings. User experience design increasingly involves the design of digital services through a more holistic view of the customer journey. Leveraging the overlap between the two design practices can help organizations achieve audacious goals.This session will dive into the journey that GreenPath Financial Wellness has taken to integrated principles of human centered design into their service delivery work.
In this moderated discussion we will learn how they:
•Leveraged the two design practices to map their customer journey
•Trained staff to implement design practices within the organization
•Developed structures and processes within GreenPath to focus on Service Design

Check out the incredible speaker line-up to see who will be joining Donna.

Download The Latest Agenda