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October 15-18, 2018 | Boston, MA

Donna McNeill


Chief Operation Officer
GreenPath Financial Wellness


10:40 AM Transform Customer Data into Meaningful Insights for Design

The financial sector has undergone tremendous change in the past few years thanks to the adoption of emerging technologies. Now it is on an even bigger precipice of change as advanced technologies such as artificial intelligence move from science fiction to reality. FinServ companies now know more about their customer’s behaviors, needs, and what motivates them than ever before. In this session, we will address:
  •  What does it mean to have all of that data? 
  • How can companies leverage this newfound data to empower their users beyond just selling more?

8:00 AM Experience Design Meets Service Design – Friends or Foes?

Service design has increasingly been involved in the integration of physical and digital service offerings. User experience design increasingly involves the design of digital services through a more holistic view of the customer journey. There is an overlap between the two design practices; however the goals, methods and underlying concerns remain quite distinct.
 
This session dives into the increasing overlap between service and CX/UX design and charts a course for more effective integration between these two design disciplines:
o    Discuss the similarities and differences between these two design practices
o    Share successes and failures when blending service and experience design
o    Identify key issues that the service design and experience design research communities must address
Form connections with a global group of designers and design researchers working at the intersection of these two practices


Check out the incredible speaker line-up to see who will be joining Donna.

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