Founder and Head of Strategic Design
Service Design is relatively new. Most FinServ organization are not. What does it take to build out a design practice in the context of a long-standing company? What are the mindsets and ways of working needed at scale? Hear from Elizabeth Trudeau, Wells Fargo’s Strategic Design leader, as to best practices in gaining clarity and incorporating Service Design organization-wide.
8:15 AM CASE KEYNOTE: Scrappy & Fearless: Making Strategic Design a Critical Competency for the Large Scale Enterprise
In large scale enterprises disparate silos struggle to restructure and collaborate around their customer’s experience. Often, design’s perspective isn’t included until late in the game—far after strategic direction has been set. How can Strategic Design help incorporate the customer perspective early and foster enterprise wide collaboration critical for service design success? In this session, Wells Fargo’s Founder and Head of Strategic Design, Elizabeth Trudeau, will share her story on the needs assessment and process behind the formation of a strategic design function:
o What is Strategic Design? Why is it important?
o Making the business case behind a strategic design function
o Becoming the advocate for cross-functional collaboration
o How to position strategic design as THE resource to navigate the Fuzzy-Front-End
As we wrap up the conference, let’s discuss some of the key lingering questions from throughout the conference. In this session, we will pose the audience’s leading questions to top speakers.