Harlan founded Orange in 2011
based on the simple insight that advertising will continue to matter less and
experiences will continue to matter more. After initially throwing Harlan out
of his office for this notion, Paul Venables reconsidered, and said he could
Since then, Harlan has
focused on helping clients envision and execute more meaningful brand
experiences for their customers. As the Director of Strategy at Orange, it’s
Harlan’s role to ensure that the work is grounded in both user-driven insights
and brand strategy. He has a strong belief that “strategy” is not just
something that happens at the beginning of the process — not just the
“blueprint” — but that good strategy creates a construct that leads to more
memorable (not just smarter) outcomes: Strategy at orange informs not only the
design brief, but the design, the production, and the process itself.
Harlan has been helping
clients with strategic challenges since 1995. At VB&P he has headed up brand
strategy efforts on a string of new business wins that include Audi, Palm,
PG&E, The Phillips 66 Company, Nestea, Massage Envy, and Russell
Investments. Other brands he has shaped over his career include Acuvue, Agilent
Technologies, Barclays, Bass Ale, Dentyne Ice, Dos Equis, One Medical,
Powerade, Reach, Sony and Xbox. His thoughts on branding, and customer
experience have been published in Fast Company, PSFK, and Ad Age.
Harlan’s interest in the
convergence of culture, commerce, and creativity began with a BA in Art History
from Middlebury College. Harlan lives in Marin with his wife Sarah, their three
kids, two cats and an overly orally fixated doodle named Riley.
Check out the incredible speaker line-up to see who will be joining Harlan.
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