Ivan EntchevitchExecutive Creative Director
Ivan Entchevitch is Executive Creative Director at SET’s New York office. A hybrid creative leader who connects brand strategy, innovation and design. Over the last 10+ years Ivan has worked globally on the brand as well and agency sides to deliver work th is breakthrough, impactful and culturally-impactful. During this time Ivan has led or been a part of high- profile global initiatives in the US, Canada, China and EMEA. This includes creative/design, brand strategy content, retail, innovation, culture and experiential. Prior to SET Ivan helped transform Sonos from a beloved niche product to an inspiring global lifestyle brand. At Sonos, Ivan was part of numerous product launches helped with the concept and launch of Sonos its first store (in Soho) and led the development and rollout of Sonos Studio – a network of spaces and pop-ups that connected product experience x innovation x culture with a community of influential modern cultural explorers, globally.