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October 15 - 17, 2019 | Chicago
Majid Iqbal, Special Advisor & Author of Thinking in Services at MINDEF (NL)

Majid Iqbal


Special Advisor & Author of Thinking in Services
MINDEF (NL)

Check out the incredible speaker line-up to see who will be joining Majid.

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October 16: Main Conference Day

Wednesday, October 16th, 2019


9:00 AM What is Service Design Anyways?

"To understand something is not to be able to define it or describe it. Instead, taking something that we think we already know and making it unknown thrills us afresh with its reality and deepens our understanding of it."While certain native principles impact the service design delivery and definition, in an environment where prioritizing human-centered design is compulsory—what aspects really impact Service Design Delivery?