Vice President of Communications & Service Design at Citi Community Development
Financial inclusion has become a leading concern for the financial services industry, because it’s in the long term interest of financial institutions. Less inequality and more access is the focus, all within the operational constraints being faced. Why service design? An approach that’s holistic and is systems focused? Because it’s the ideal way to develop better services for people who have been left behind.
In this session, Marshall will address what’s being done leveraging Service Design to overcome the struggles involving the ones being “left behind” and how to design with empathy.