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October 15 - 17, 2019 | Chicago
Mike McFadden, Executive Vice President, Digital Transformation and Partnerships at Ogilvy
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Mike McFadden


Executive Vice President, Digital Transformation and Partnerships
Ogilvy

October 17: Main Conference Day + Site Tours

Wednesday, October 17th, 2018


10:15 AM KEYNOTE: Sometimes more IS more: Effectively using quantitative data in your experience design process.

When tackling enterprise level design challenges, knowing where to focus and getting stakeholder buy-in can be challenging. In this presentation, we’ll show examples of how marrying qualitative and quantitative data to enhance user journeys, identify experience problems and prioritize improvements can create more clarity and alignment within your team.


Check out the incredible speaker line-up to see who will be joining Mike.

Download The Latest Agenda