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October 15 - 17, 2019 | Chicago
Santosh Basapur, Design Director, Business Process at Rush Medical

Santosh Basapur


Design Director, Business Process
Rush Medical

Check out the incredible speaker line-up to see who will be joining Santosh.

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October 16: Main Conference Day

Wednesday, October 16th, 2019


1:00 PM Service Blueprinting for the Undesired Service

 There is a largely appreciated understanding that your customer doesn’t always know what they want, but how do you design for these services? Approaching a solution that may not be intuitive, or even wanted, offers a challenge incorporating larger strategy and business model innovation.