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October 15 - 17, 2019 | Chicago

Xavi Cortadellas

Head of Innovation and Design

Main Conference Day 1

Tuesday, October 16th, 2018

10:50 AM The Design Principles Roundtables

Service design principles support the development of services which deliver high quality experiences to users and customers. Many of these principles are similar to principles already employed in UX design and it should be relatively easy for an experienced UX designer in products to transition to UX design for services.
These roundtables generate the best principles to organize and optimize these complex interactions.

First Pick:
Second Pick:

Employee Empowerment Design:
Brand Experience Design: 
Technology Design:

4:00 PM The “Now-Wow-How” to Service Design

Once an ideation session has finished, it’s time to collect, categorize, refine and narrow down the best idea, solution or strategy. The “Now-Wow-How” method provides an easy-to-follow formula for evaluating the viability of ideas as well as their innovations and helps you apply the idea criteria ideal for your current design challenge.
Now: ideas that can be implemented immediately but which lack novelty.
Wow: ideas that can be implemented and are innovative.
How: ideas that could possibly be implemented in the future.
Here, you’ll learn how to work in the best way through the pile of ideas which you’ve generated and select the best ones.

Check out the incredible speaker line-up to see who will be joining Xavi.

Download The Latest Agenda