Head of Innovation and Design
Main Conference Day 1
Tuesday, October 16th, 2018
10:50 AM The Design Principles Roundtables
Service design principles support the development of services which deliver high quality experiences to users and customers. Many of these principles are similar to principles already employed in UX design and it should be relatively easy for an experienced UX designer in products to transition to UX design for services.
These roundtables generate the best principles to organize and optimize these complex interactions.
Employee Empowerment Design:
Brand Experience Design:
Once an ideation session has finished, it’s time to collect, categorize, refine and narrow down the best idea, solution or strategy. The “Now-Wow-How” method provides an easy-to-follow formula for evaluating the viability of ideas as well as their innovations and helps you apply the idea criteria ideal for your current design challenge.
Now: ideas that can be implemented immediately but which lack novelty.
Wow: ideas that can be implemented and are innovative.
How: ideas that could possibly be implemented in the future.
Here, you’ll learn how to work in the best way through the pile of ideas which you’ve generated and select the best ones.